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Licensing strategy, marketplace migration guides, and growth tactics for independent WordPress developers.

One-time vs subscription: what renewal-rate data from 300 stores says

Across 300 WordPress plugin and theme stores, yearly subscriptions with automatic renewals produce 2.1–2.8Γ— more 3-year revenue per customer than one-time perpetual licenses, and…

August 4, 2026 Β· 2 min read

One-time vs subscription: what renewal-rate data from 300 stores says

Across 300 WordPress plugin and theme stores, yearly subscriptions with automatic renewals produce 2.1–2.8Γ— more 3-year revenue per customer than one-time perpetual licenses, and…

August 4, 2026 Β· 2 min read
Where should I sell my woocommerce plugins?
Uncategorized

Where’s the Best Place to Sell Your WooCommerce Plugins?

Have you cooked up a WooCommerce plugin and want to make some cash? You’re in luck, despite Shopify and Amazon hogging all the press,…

February 16, 2024 Β· 9 min read
Uncategorized

How to Import Your Envato Customer Licenses to License Server for WooCommerce In 5 Minutes

By popular request, we created a tool specially for importing customer licenses from Codecanyon and ThemeForest. Here’s our simple guide for transferring your customer…

December 5, 2023 Β· 3 min read
Customer Support

What is a License Server?

To generate recurring revenue from a downloadable product, you’ll need to operate a license server. Here's what they do.

October 27, 2023 Β· 6 min read
two roads between trees
Business

Freemium or Premium: Which model is right for your WordPress business?

When you first start out with your WordPress product business you will need to decide on your business model, Freemium or Premium? Do you…

November 4, 2021 Β· 8 min read

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